In “Who’s Gonna End?”, Sertab Erener pairs with UNDP to encourage renewed efforts to fight climate change and achieve the Global Goals
Istanbul, 12 November 2021 – “Who’s Gonna End?”, a new song released today by Turkish Eurovision winner Sertab Erener and the United Nations Development Programme (UNDP) in Turkey, issues an urgent call for everyone to join hands to fight climate change, end poverty, promote equality and protect the planet, in line with the Sustainable Development Goals (SDGs). Timed to coincide with the Glasgow climate summit, the new music video includes a cameo by a computer-generated dinosaur who delivers the message, “Don’t choose extinction,” as part of UNDP’s global campaign urging the world to curb carbon emissions before it is too late.
The new song and music video is available at UNDP Turkey’s YouTube channel and on major audio streaming platforms.
“Time is running out to save the planet,” said Louisa Vinton, UNDP Resident Representative in Turkey. “That is why we are so proud to partner with Sertab Erener to translate our call to action into a song whose idealistic lyrics and compelling beat will bring our message to a new and wider audience with the power to demand change.”
“Climate change and the global pandemic are pushing the limits of our planet, and it is always those with the fewest resources who are suffering the worst consequences,” said Sertab Erener. “That is why, as an artist, and as a woman, I felt compelled to use music to try to make the world a better place, with justice and equality for all.”
Sertab Erener is one of Turkey’s best-known pop stars. Her performance of “Every Way That I Can” was Turkey’s winning entry in the 2003 Eurovision competition. Long a social activist, she has supported campaigns for rural education in Turkey, improved healthcare for Iraqi children with leukaemia, and humanitarian aid for victims of the 2004 Indian Ocean tsunami. In 2018, she released the single "Bastırın Kızlar," which has become a flagship song for gender equality in Turkey. Most recently she supported the COVID-19 vaccination campaign in Turkey.
The text of the new song incorporates all 17 SDGs that were adopted by all UN member states in 2015. Although the countries all pledged to achieve the SDGs by 2030, progress has been slow and, in some areas, the COVID-19 pandemic has caused setbacks. In line with the philosophy of the SDGs – “to leave no one behind” – UNDP has been urging countries to redouble their commitments and encouraging individuals to get involved. These themes are captured in the lyrics of the new song, with a chorus that says that responsibility for change lies with all of us.
To watch the music video, “Who’s Gonna End?”, visit: youtube.com/user/undpturkiye
For related photos, social media assets and more, visit: trello.com/b/LISBTazQ/whos-gonna-end
To watch the “Don’t Choose Extinction” video in English click here and to watch it in Turkish click here.
For more information on Don’t Choose Extinction campaign: dontchooseextinction.com/en/
For more information on the Global Goals: undp.org/sustainable-development-goals
Contact Information: Faik Uyanık, Head of Communications for UNDP in Turkey, email@example.com
UNDP partners with people at all levels of society to help build nations that can withstand crisis, and drive and sustain the kind of growth that improves the quality of life for everyone. On the ground in 177 countries and territories, we offer global perspective and local insight to help empower lives and build resilient nations. tr.undp.org.
The song, "Who's Gonna End?", was composed by Emre Kula and Sertab Erener, and its lyrics were written by Serdar Erener. The mastering was implemented by Adam Ayan and mix by Joel Hamilton. The video was directed by Enes Erkan, its production was conducted by Pelin Toksal, and cinematography by Veli Kuzlu.
Who’s Gonna End? - the music video
Creative agency and production: V7 Collective
Producer: Pelin Toksal
Director: Enes Erkan
Styling: Burak Ertaş
Director of Photography: Veli Kuzlu
UNDP Turkey © 2021 Frankie the Dino: Don’t Choose Extinction campaign video
Voice over: Nikolaj Coster-Waldau
UNDP © 2021