Creativity and culture-linked industries are more resilient to crisis

Mar 31, 2011

Creative industries have shown more resilience to the impact of the global economic crisis than traditional manufacturing industries, according to the Creative Economy Report 2010 launched in late March at the United Nations.

Global exports of creative goods and services—ideas and creativity-centred industries such as arts and crafts, audiovisuals, books, design, films, music, new media, visual and performing arts— have more than doubled from 2002 to 2008, reaching nearly US$600 billion, according to the report.

Despite the 12 percent decline in global commerce in 2008, world trade of creative goods and services continued to expand with an average annual growth rate of 14 percent.

The Report entitled Creative Economy: A Feasible Development Option argues that creativity-centred industries are a source of inclusive economic growth.
The publication produced by the United Nations Conference on Trade and Development (UNCTAD) and UNDP showcases more than 40 concrete examples ranging from the fashion industry in Africa and Asia to soap operas in Mexico and Brazil, and from the film industry in India, to reggae in Jamaica and the carnival in Brazil and the Caribbean.

Such industries in developing countries have been promoting trade, while often providing training and employment to the poor.

For example, Nigeria’s US$2.75 billion film industry is the third largest in the world, following the US and India. Nigeria’s ‘Nollywood’ produces more than 1,000 films annually, creating thousands of jobs and is the country’s second most important industry after oil. In recognition of its importance, the Government has invested in the film industry, reforming policies and providing training to promote film production and distribution.

The 2010 Creative Economy Report concludes with 10 policy recommendations on how creative industries can promote inclusive growth.

Turkey in the report

2010 Creative Economy Report suggests creative goods export of Turkey expanded with an annual 14,96 percent increase between 2003 and 2008.

Turkey is ranked 16th among top 20 countries in the world in terms of creative goods export. Among growing economies Turkey is ranked fourth  just after China, Hong Kong and India in creative goods export.
However Turkey is the top exporter of personal, cultural and recreational services among developing countries. In the category of exports of performing arts, Turkey is ranked 10th among developing countries.

About the Creative Economy Report

The Creative Economy Report is prepared by UNCTAD and the UNDP’s Special Unit for South-South Cooperation.
In preparing the 2010 edition, UNCTAD and UNDP built upon previous contributions from other UN organizations, such as the United Nations Educational, Scientific and Cultural Organization (UNESCO), the World Intellectual Property Organization (WIPO) and the International Trade Centre (ITC).

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