In the scope of the "Life is Simpler with the Internet for Women with a Goal" project, design thinking workshop was held on 24 June 2020 with women who received digital marketing training. 

While practically recognizing their target audiences with the persona exercise, 21 women had the opportunity to paint all the interactions of their potential customers with their customer journey map canvas, including the whole process and emotional states from the perspective of the customers.

The workshop also featured the inspiring entrepreneur Hediye Sönmez, TOBB General Board Member and the founder of hediyelikbahcem.com. Sönmez shared her experiences, entrepreneurship adventures and how she overcame the difficulties she faced.

After the workshop, participants stated that they would apply what they learned to their products. Mentoring support will be provided to 100 women attending the design thinking workshop. Also, within the scope of the project, online digital marketing trainings will continue to be delivered every Thursday.

"Life is Simpler with the Internet for Women with a Goal" project, implemented in partnership with the Union of Chambers and Commodity Exchanges of Turkey (TOBB), United Nations Development Programme (UNDP), Habitat Association and Türk Telekom, aims to support women’s active participation in social life by socio-economically strengthening them, and raising awareness of women in entrepreneurship, and technology skills through digital marketing trainings and mentorship programs.