Ambassadors share human development concern and commitment.
They are at the top of their field, whether it's broadcasting, the literary world or the football stadium, with talents and achievements that have made them household names in their own, and in some cases, in many other countries.
Despite their diverse claims to fame, however, they all share a deep concern for the world's poor and a commitment to making the planet a better place for all, ridding it of poverty, combating HIV/AIDS, ensuring environmental sustainability, protecting human rights, and empowering women.
UNDP, along with other UN agencies, has long enlisted the voluntary services and support of prominent individuals as Goodwill Ambassadors or Youth Emissaries to highlight these causes.
Their fame helps amplify the urgent and universal message of human development and international cooperation, helping to accelerate achievement of the Sustainable Development Goals.
They articulate the UNDP development philosophy and programmes of self-reliant opportunities and motivate people to act in the interest of improving their own lives and those of their fellow citizens.
They give their time freely to help UNDP in its challenging mission, and travel often to developing countries for first-hand observation so that they can bring the human development message to the industrialized world.
Mert Fırat is joining a roster of UNDP Goodwill Ambassadors such as Didier Drogba, Iker Casillas and Nikolaj Coster-Waldau, which includes globally celebrated actors, and athletes.