Talesma under the same sun
Run jointly by the GAP Regional Development Administration and the UNDP with financing from the Swedish International Development Cooperation Agency, The Innovations for Women’s Empowerment in the GAP Region project will introduce a new line created with support from fashion designers and MUDO on July 9th, 2009 in Istanbul.
When the first rays of the sun shining on Mount Nemrut hit the face of Kommagene Kingdom’s only goddess, the symbol of fertility and ever beautiful Argande, the Mesopotamian earth would light up once more each day. After two thousand years, sparkles are still vibrant today and Argande continues to sprinkle light through the hands of Southeastern women.
Implemented jointly by the GAP Regional Development Administration (GAP RDA) and the UNDP with financing from the Swedish International Development Cooperation Agency (Sida) since May 2008 to socially and economically empower women, “Innovations for Women’s Empowerment in the GAP Region Project” is gathering its products under the ARGANDE Brand. The project aims at women’s participation in labour markets, re-branding of Southeast Anatolia, and creation of innovative sales and marketing opportunities. In creating the Argande collection, around 145 women were employed in ateliers set up in Batman ÇATOM and Mardin Ömerli ÇATOM.
Produced with voluntary support from one of Turkey’s biggest and most innovative retail companies MUDO and created under the coordination of Hatice Gökçe by leading designers of the sector Ezra Çetin, Tuba Çetin, Rana Canok, Berna Canok Özay, Deniz Yeğin, Simay Bülbül, Gamze Saraçoğlu and Mehtap Elaidi, the collection, consisting of unique designs, was produced by project beneficiary women in the Southeast. During the brand creation process, Demir Tasarım, Yoyo Production, Hakan Yalçın Öztürk and Ahu Yağtu have provided voluntary assistance in the preparation of visual and print material for the collection and brand catalogue. The collection was manufactured with financial and technical assistance from the Governorship of Batman and the women manufacturers received training from the Istanbul Ready-to-Wear and Apparel Association (İHKİB). In addition, Aras Kargo provided logistic support for the project.
The brand which weaves together Anatolian motifs and local fabrics with modern designs is ready to take its place in national and international markets. The collection will be sold in 16 MUDO stores in 6 cities from August 2009 and the profits will go directly to the manufacturers of the Argande brand in Southeast Anatolia.