Argande’s latest collection inspired by Mount Nemrut shows off in İstanbul Fashion Week

01 Nov 2013

Argande presented its 2014 Spring/Summer collection during Turkey's premier fashion event, Mercedes-Benz Fashion Week Istanbul presented by American Express.


New Horizons- Mercedes-Benz Fashion Week Istanbul was organized in Kuruçeşme Arena between 7-11 October.

Showcasing works of Turkey's pioneering fashion designers, the event gathered up fashion brands, media, buyers and fashion lovers.

Argande in İstanbul Fashion Week for the fifth time

Argande participated in the fashion week for the fifth time, presenting its 2014 spring/summer collection with the support of Markafoni.

Under Hatice Gökçe's coordination, designers Deniz Yeğin, Aslı Filinta and Nihan Peker created modern pieces which carry the traces of large statues, captivating scenery and rich cultural heritage of Mount Nemrut.

The collection was produced by local women working in Argande production atelier in Batman.

Products will be offered to sale in fourteen Mudo stores and online sales campaign will be organized via Markafoni.

Catalogue shooting was also on Mount Nemrut

Mount Nemrut which inspired the Argande's latest collection also hosted the brand's catalogue shooting in September, featuring Tamer Yılmaz's photographs of Sema Şimşek who is the face of the brand.

Argande brand was established in 2009 under the scope of “Innovations for Women's Empowerment in Southeast Anatolia” project, which is financed by Swedish International Development Cooperation Agency (Sida) and implemented by UNDP and GAP Regional Administration.

While supporting sustainable women's employment in the region, Argande also aims at promoting Southeast Anatolia's rich cultural heritage to the customers living in Turkey's big cities.

 

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