David Guetta joins "the World Needs More..." campaign
01 Oct 2013
International music star David Guetta joined "The World Needs More___" campaign – a global, first-of-its-kind project that turns people’s words into real support for communities affected by humanitarian crises.
New Horizons- A preview of the new music video for “One Voice” was launched on 23 September within the framework of the campaign which is supported by many UN organizations and humanitarian aid organizations.
It features people from around the world, including aid workers.
“Music is a powerful way to connect and to bring people together,” said David Guetta. “Together we can use our voices to make a real difference for people in need around the world. I am so honoured to be part of this campaign. If we can make a change just by saying what the world needs now and raise money to help the UN by watching our video – wow. That’s incredible.”
What is “The World Needs More …” campaign
“The World Needs More___" campaign allows leading international brands to sponsor a word they believe the world could use more of.
People can then “unlock” money pledged by these brands by sharing the sponsored words through Twitter or the campaign website.
Every time a sponsored word is shared, US$1 will be unlocked and go towards aid efforts in the world’s most underfunded humanitarian crises.
In order to watch the video, people are asked to select a sponsored word. In doing so, they unlock $1 of the money pledged by the company sponsoring that word.
Companies involved in the campaign so far include Barclays Bank (#Inclusion), Western Union (#Education), Gucci (#Strength), Crescent Enterprises (#Entrepreneurs), KT (#Dreams), Intel (#Empowerment) and GlaxoSmithKline (#Healthcare), as well as the Sergio Vieira de Mello Foundation (#Dialogue).
David Guetta's word is #Love and has yet to be sponsored.
The full-length music video and single will be launched on 4 November at a special event. The campaign has been extended until late December.