UNDP gets tech savvy

01 Aug 2009

UNDP, like many other organisations, is using social media to raise awareness, garner advocacy and encourage participation for new campaigns and projects on a global scale.

New Horizons - Social media which is centered around people, offers the opportunity for effective communication and constant mutual connection to large numbers of people who share common interests. This is why the UNDP has increasingly come to rely on social media. Through social media not only can the UNDP spread a human rights culture in online cultural spaces, like social networks, but also utilize the potential for large scale mobilization around global issues. In other words, the new social media has the power to mobilize UNDP values and establish social action networks.

UNDP on Twitter

Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. The UNDP’s global news updates on Twitter are frequently refreshed and followed by 1,723 subscribers. Followers have the opportunity to click the links at the end of tweets to be directed to the news article.

Please click here to follow UNDP on Twitter.

Become A Fan: UNDP on Facebook

The UNDP has approximately 6,500 fans on Facebook who can comment on UNDP’s recent activity. Videos and documentaries are also available on UNDP’s facebook page.


The United Nations has launched a social media site to inspire international leaders to create a meaningful climate treaty in Copenhagen this December. The site called Hopenhagen, allows people around the world to create a Twitter-like post (45 characters max) answering the question "What gives you hope for a better planet?"

Hopenhagen is a movement created by the UN together with the International Advertising Association and a coalition of the world's leading advertising, marketing and media agencies to empower global citizens to ensure the world's leaders make the right choices for our planet and our future..

As people post their responses, a constant moving feed runs down the screen, listing all the statements. Although it will take more than 45-character expressions to produce an effective climate treaty, the site advocates that more pressure put on the world's leaders will bring a stronger commitment to significant change.

Global vulnerability alert

Although there are a number of global early warning mechanisms, few mechanisms are able to report across sectors on the immediate impacts that global shocks have on the lives of the poorest and most vulnerable populations.

The Global Impact and Vulnerability Alert System (GIVAS) will fill the information gap that currently exists between the point when a global crisis impacts vulnerable populations and when solid quantitative information and analysis reaches decision makers.

The Alert System will track vulnerabilities across multiple dimensions of possible distress. It will focus on tracking vulnerabilities that are caused or exacerbated by external shocks.

The GIVAS will:

  • Provide the international community with early, real-time evidence of how a global crisis is impacting the lives of the poorest and most vulnerable populations
  • Raise “red flags” on newly emerging and dramatically worsening vulnerabilities of global concern
  • Provide decision makers with real time information and analysis to ensure that crisis-related decisions take appropriate account of the needs of the most vulnerable countries and populations
  • Bring the voices of the most vulnerable into high-level decision making forums.
  • Please click here for a backgrounder on the Global Vulnerability Alert.