"Water=Life" Exhibition coming to İstanbul

01 Feb 2009


In an effort to raise awareness about water issues, the United Nations Development Programme and The Coca-Cola Company (TCCC) are currently working with the American Museum of Natural History to bring the Museum’s Water:H2O = Life exhibition to İstanbul.

New Horizons -
The exhibition will start on March 18 at Maslak Campus of İstanbul Technical University. The exhibition will be held as part of the "Every Drop Matters" project, a regional partnership initiative aimed at increasing access to safe drinking water, facilitating the use of environmentally sound industrial technologies, and promoting responsible water resource management through outreach and awareness-raising activities in countries of Europe and Commonwealth of Independent States.

During the exhibition, "Every Drop Matters" project will promote its initiatives, present the World Water Forum, raise awareness on the protection of water resources, and reach out to 300,000 visitors as well as millions of other people through media coverage and campaigns. "Every Drop Matters" project will also reach out to high level stakeholders during the "Official Side Event" of the WWF (World Wide Fund for Nature) and grand opening ceremonies involving top executives of the UN, the UNDP, TCCC, the Turkish Government and the İstanbul Municipality. The exhibition will be open in İstanbul for four months.

Water:H20=Life was created by the Department of Exhibition of the National American Museum of History. As it is meant to have a global reach, it will travel to South America, Asia, Australia, Asia and North America from 2008-2011. The exhibition aims to raise awareness about environmental issues, with a special emphasis on children’s education. The exhibition points out that water is not a renewable resource and that only one percent of the existing water on earth is available for human use, and interactive installations demonstrate how increasing environmental pollution endangers drinking water. The exhibition identifies ways to rectify the situation, suggesting the use of wind, solar, and tidal power instead of dams, which have proven to be less efficient.

Indeed, water is a source of life and a natural resource that sustains environment and supports livelihood, but it can also be a source of risk and vulnerability. At least 1.2 billion people currently lack access to safe drinking water, and water resources are becoming scarce day by day. Given the central role of water in poverty alleviation and human and ecosystem health, effective management of water resources is of the utmost importance. Recognizing the significant challenges related to water, both TCCC and UNDP have committed to identifying and advocating solutions to these issues.

For more information on the joint projects of UNDP and TCCC, please visit Every Drop Matters.

For more information on Water:H2O = Life exhibition, please click here.