An alternative tourism spot
The first lodgings have started to give service to its tourists in the Çoruh Valley region in eastern Anatolia in the context of the “Eastern Anatolia Tourism Development Project” implemented by UNDP, Efes Pilsen Group and the Ministry of Culture and Tourism.
New Horizons - The general objective of the Eastern Anatolian Tourism Development project that commenced in April 2007 is to reduce regional disparities through the support of an alternative income other than agriculture. The specific aim is to introduce tourism in the region as an alternative economy as the Çoruh Valley has a great potential for nature related sports such as trekking, rafting and bird observing and has a rich cultural and historical heritage with its churches and mosques as well as its rich biodiversity.
In this context, the first lodgings for tourists have been established in the Sırakonaklar village of İzpir and Uzundere district of Çoruh Valley and started to give its first bed&breakfast service in May 2008. During the first 14 months of the project, edible fruits, bird inventories and trekking routes were determined, trainings on organizational capacity, project development, guidance, camping, bird watching guidance and entrepreneurship were given and the Çoruh Valley was promoted through festivals and printed materials such as brochures. In late May, a high level delegation consisting of project partners from UNDP, Efes Pilsen and the Ministry of Culture and Tourism General Directorate of Investments and Enterprises visited the region to assess the progress at the project field.
In the upcoming period, the implementors of the project will focus on giving trainings on vocational skills, establishing of more accomodation facilities in the region, organizing events, providing consultancy to local people for business development and promoting the region at potential markets.
The Eastern Anatolia Tourism Development project is a very good example of public and private sector partnership and contributes to the development of a sustainable economy based on tourism. The project will continue for another year.
For more information on the project, please visit www.datur.com.