The Regional Water Partnership Initiative “Every Drop Matters”

What is the project about?

Every Drop Matters is a water partnership initiative of UNDP and The Coca-Cola company. The converge of the mutual commitment has provided the basis for the development of a comprehensive project supported by UNDP Water Governance Programme and the Eurasia and Africa Group of the The Coca-Cola Company. The projects vision is to support the achievement of theMillennium Development Goals by improved access to water and sanitation, which is fundamental to social and economic development. Specifically, within the context of environment and sustainable development, Every Drop Matters contributes towards the sub-themes of promoting adaptation to climate change and expanding access to environmental services for the poor.

What has been the situation?

Globally, water plays a pivotal role for sustainable development, including poverty reduction. The use and abuse of water, and competition for increasingly precious water resources, have intensified dramatically over the past decades, reaching a point where water shortages, water quality degradation and aquatic ecosystem destruction are seriously affecting prospects for economic and social development, political stability, as well as ecosystem integrity. In adopting the Millennium Development Goals (MDGs), 189 countries of the world pledged to reduce by half the proportion of people without access to safe drinking water, and to stop the unsustainable exploitation of water resources. Water resources also figured prominently at the World Summit on Sustainable Development in Johannesburg in 2002. The Plan of Implementation adopted there reiterated the Millennium Development Goal on water (MDG 7), set a new target of halving the proportion of people who do not have access to basic sanitation by 2015, and recognized the key role of water in combating poverty and its importance in the realms of agriculture, energy, health, biodiversity and ecosystems. Given the importance of water to poverty alleviation, human and ecosystem health, the management of the water resources becomes of central importance. The depletion and pollution of water resources has resulted not only from the natural limitations of the water supply or lack of financing and appropriate technologies, but also from profound failures in water governance. Consequently, resolving the challenges with regards to water governance must be a key priority and any response will need to emphasize an integrated approach to water resource management and effective water governance.

Recognizing the significant challenges related to water, both The Coca-Cola Company Eurasia and Africa Group and United Nations Development Programme’s Regional Bureau for Europe and the CIS (UNDP/RBEC) have committed to identifying and supporting solutions to these challenges in the region of Eastern Europe and the CIS. The convergence of this mutual commitment has provided the basis for the development of this partnership and Project.

What is our mission?

This Regional Partnership Project aims to provide the framework and a joint action plan for water which will support related programming in the countries of Europe and the CIS, with a particular focus on: increased access to safe drinking water, facilitating the use of environmentally sound industrial technologies, and outreach and awareness raising activities to promote responsible water resource management. This Regional Public Private Sector Partnership Initiative has at present activities in Armenia, Croatia, Kazakhstan, Romania, Russia, Turkey, Ukraine and the bordering Black Sea.

The overall goals of the regional partnership is to accelerate achievement of the water and sanitation related MDGs and improve resilience and adaptation to climate change in relation to water supply and sanitation in 20 countries and Black Sea Basin.

How are we doing this?

The Communities enjoy improved access to safe drinking water and initiatives that promote sustainable use of water for industrial and domestic purposes in an environment highly aware about responsible water use as a natural resource. To enable the realization of the above vision, the project will have three intervention areas as part of its implementation strategy.
1- Improved Access to Safe Drinking Water : This component relates to projects and interventions which increase “Access to Safe Drinking Water to Improve People’s Lives”. The project proposals under the scope of this intervention area may be focused on identifying national priorities, engaging local actors/ stakeholders in initiatives to build awareness on effective water management, and/or small-scale pilot initiatives addressing water management issues. The project may benefit from UNDP’s existing expertise in promoting sustainable local development. For example, UNDP has extensive experience in helping national and local governments to achieve sustainable development and operationalize the MDGs at the local level. The Local Agenda 21/Capacity 2015 programme, which has been active in virtually all of the designated pilot countries, possess particular experience in this respect. In this way, UNDP emphasises: awareness raising, supporting governments in fulfilling commitments and establishing monitoring mechanisms, facilitating local situation assessments, and capacity development for participatory planning, project formulation, implementation and monitoring.

2- Improved regional and industrial water management: This intervention area includes activities such as integrated land and water management projects, the promotion and transfer of environmentally sound technologies in the industrial sector. Specific attention will be given to projects that may benefit from Coca-Cola’s expertise and best practices in the field of water resource management. It is widely recognized that water management is not only a country-specific issue but, to be effective, often requires a regional approach that encompasses more than two countries. This holds true for integrated land and water management, including industrial water management. UNDP and The Coca-Cola Company Eurasia and Africa Group will therefore explore activities that support effective water management in more than two countries, as well as activities in only one country that promote the wise use and management of industrial water resources. Activities under the scope of the second area of intervention could include new initiatives or existing ones such as the “Scaling up “Transfer of Environment Sound Technology” (TEST), subject to approval of the Steering Committee.
3- Advocacy and communication: This relates mainly to outreach and awareness activities, as well as knowledge management initiatives and possible joint publications. Possible examples include: Support for, and awareness raising around, a regional launch of UNDP’s Human Development Report or other global publications. Support for a demand-driven regional report on selected water-related issues, and/or devoting a special issue of the UNDP/London School of Economics regional Development and Transition newsletter to regional water issues. Needs-based development of publications explaining and promoting best practices and successes of the 15 year cooperation between UNDP, the Danube countries, and the Interstate Commission for the Protection of the Danube River (ICPDR). Furthermore, the project will support participation in appropriate national and international events to exhibit innovative solutions to water issues, and provide support for water-related events – such as e.g. “Danube-Day” – with special activities and/or materials.

How will Turkey benefit?

The Regional Programme Document (RPD) of UNDP/RBEC (2006-2010) emphasizes the need for improved cooperation on regional and global water challenges and puts a target of increased effectiveness of integrated water resource management policy frameworks. More rapid progress in meeting MDG 7 is an expected RPD outcome. As such, it is foreseen that this project will contribute directly to the objectives and targeted outcomes of UNDP in the RBEC region in contributing to the achievement of MDG7. Additionally, given the country-level focus of this project, it is also foreseen that the regional efforts will be enforced with concrete activities that will contribute to country-level outcomes related to water. TCCC, and by extension Coca-Cola Eurasia and Africa Group, has prioritized water for both its business and society. TCCC believes that it has the responsibility and opportunity to invest in the sustainability of water use, and that doing so will produce real benefits for both TCCC and the wider world. To achieve this vision, TCCC is committed to: being the most efficient industrial water user among peer companies, helping to enable access to clean drinking water in underserved communities where the Company operates; supporting the protection of watersheds in water-scarce communities where TCCC operates, and helping mobilize the international community around global water challenges. The Coca-Cola Company Eurasia and Africa Group expects to contribute to the realization of this vision, specifically by setting an example of an effective public private partnership that contributes to the Company’s own vision as well as the universally recognized Millennium Summit Development Goals.

This activity focuses on helping companies in the Danube River Basin to improve commercial water use by replication and scaling up a successful pilot project on the “Transfer of Environmental Sound Technology” (TEST).

This UNDP/GEF project (implemented in 2001-2004) demonstrates to the industries of five Danubian countries (Bulgaria, Croatia, Hungary, Romania and Slovakia) that it is possible to comply with environmental standards while maintaining (or enhancing) their competitive position.


Project Overview
Focus area:
Environment and Sustainable Development
Project number:
Project start date:
November 2006
Estimated end date:
December 2013
USD 5,750,000
Project funding:
The Coca-Cola Company
Delivery in previous fiscal years:
Amount contributed per year by each project funder:
Project has at present activities in Armenia, Croatia, Kazakhstan, Romania, Russia, Turkey, Ukraine and the bordering Black Sea.
UN/National executing agencies:
United Nations Development Programme’s Regional Bureau for Europe and the CIS (UNDP/RBEC) and UNDP Country Offices in the Europe and CIS region.
UN/National/NGO implementing partners:
UNDP Turkey
MDG 7:
Ensure environmental sustainability
Contact Details

Ceyda Alpay
Project Associate
Tel: +90 312 4541156

Project Documents
New Horizons Podcasts - Every Drop Matters

(in Turkish)

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