This Regional Partnership Project aims to provide the framework and a joint action plan for water which will support related programming in the countries of Europe and the CIS, with a particular focus on: increased access to safe drinking water, facilitating the use of environmentally sound industrial technologies, and outreach and awareness raising activities to promote responsible water resource management. This Regional Public Private Sector Partnership Initiative has at present activities in Armenia, Croatia, Kazakhstan, Romania, Russia, Turkey, Ukraine and the bordering Black Sea.
The overall goals of the regional partnership is to accelerate achievement of the water and sanitation related MDGs and improve resilience and adaptation to climate change in relation to water supply and sanitation in 20 countries and Black Sea Basin.
The Communities enjoy improved access to safe drinking water and initiatives that promote sustainable use of water for industrial and domestic purposes in an environment highly aware about responsible water use as a natural resource. To enable the realization of the above vision, the project will have three intervention areas as part of its implementation strategy.
1- Improved Access to Safe Drinking Water : This component relates to projects and interventions which increase “Access to Safe Drinking Water to Improve People’s Lives”. The project proposals under the scope of this intervention area may be focused on identifying national priorities, engaging local actors/ stakeholders in initiatives to build awareness on effective water management, and/or small-scale pilot initiatives addressing water management issues. The project may benefit from UNDP’s existing expertise in promoting sustainable local development. For example, UNDP has extensive experience in helping national and local governments to achieve sustainable development and operationalize the MDGs at the local level. The Local Agenda 21/Capacity 2015 programme, which has been active in virtually all of the designated pilot countries, possess particular experience in this respect. In this way, UNDP emphasises: awareness raising, supporting governments in fulfilling commitments and establishing monitoring mechanisms, facilitating local situation assessments, and capacity development for participatory planning, project formulation, implementation and monitoring.
2- Improved regional and industrial water management: This intervention area includes activities such as integrated land and water management projects, the promotion and transfer of environmentally sound technologies in the industrial sector. Specific attention will be given to projects that may benefit from Coca-Cola’s expertise and best practices in the field of water resource management. It is widely recognized that water management is not only a country-specific issue but, to be effective, often requires a regional approach that encompasses more than two countries. This holds true for integrated land and water management, including industrial water management. UNDP and The Coca-Cola Company Eurasia and Africa Group will therefore explore activities that support effective water management in more than two countries, as well as activities in only one country that promote the wise use and management of industrial water resources. Activities under the scope of the second area of intervention could include new initiatives or existing ones such as the “Scaling up “Transfer of Environment Sound Technology” (TEST), subject to approval of the Steering Committee.
3- Advocacy and communication: This relates mainly to outreach and awareness activities, as well as knowledge management initiatives and possible joint publications. Possible examples include: Support for, and awareness raising around, a regional launch of UNDP’s Human Development Report or other global publications. Support for a demand-driven regional report on selected water-related issues, and/or devoting a special issue of the UNDP/London School of Economics regional Development and Transition newsletter to regional water issues. Needs-based development of publications explaining and promoting best practices and successes of the 15 year cooperation between UNDP, the Danube countries, and the Interstate Commission for the Protection of the Danube River (ICPDR). Furthermore, the project will support participation in appropriate national and international events to exhibit innovative solutions to water issues, and provide support for water-related events – such as e.g. “Danube-Day” – with special activities and/or materials.
The Regional Programme Document (RPD) of UNDP/RBEC (2006-2010) emphasizes the need for improved cooperation on regional and global water challenges and puts a target of increased effectiveness of integrated water resource management policy frameworks. More rapid progress in meeting MDG 7 is an expected RPD outcome. As such, it is foreseen that this project will contribute directly to the objectives and targeted outcomes of UNDP in the RBEC region in contributing to the achievement of MDG7. Additionally, given the country-level focus of this project, it is also foreseen that the regional efforts will be enforced with concrete activities that will contribute to country-level outcomes related to water. TCCC, and by extension Coca-Cola Eurasia and Africa Group, has prioritized water for both its business and society. TCCC believes that it has the responsibility and opportunity to invest in the sustainability of water use, and that doing so will produce real benefits for both TCCC and the wider world. To achieve this vision, TCCC is committed to: being the most efficient industrial water user among peer companies, helping to enable access to clean drinking water in underserved communities where the Company operates; supporting the protection of watersheds in water-scarce communities where TCCC operates, and helping mobilize the international community around global water challenges. The Coca-Cola Company Eurasia and Africa Group expects to contribute to the realization of this vision, specifically by setting an example of an effective public private partnership that contributes to the Company’s own vision as well as the universally recognized Millennium Summit Development Goals.
This activity focuses on helping companies in the Danube River Basin to improve commercial water use by replication and scaling up a successful pilot project on the “Transfer of Environmental Sound Technology” (TEST).
This UNDP/GEF project (implemented in 2001-2004) demonstrates to the industries of five Danubian countries (Bulgaria, Croatia, Hungary, Romania and Slovakia) that it is possible to comply with environmental standards while maintaining (or enhancing) their competitive position.